Megan Adams – Social Media Marketing: Social CRM

Social Media Marketing: Social CRM

By: Megan Adams

Skill Level: Intermediate

Duration: 58m 31s

Released: December 11, 2016

Updated: April 11, 2018

Description:

While social media provides you with a wealth of information about who your customers are and what they want, determining the most effective way to harness this information can be tricky. In this course, social media strategist Megan Adams explains how to incorporate customer relationship management (CRM) analytics into your social media marketing strategy to grow your online presence and your business.

To begin, Megan explains what social CRM is and how to select and implement the best CRM platform for your organization. Next, she shows you how to develop your social CRM strategy so you can define and maintain your brand, develop social media best practices, and launch targeted and segmented marketing campaigns. She also explains how to connect with online influencers who can enthusiastically and effectively spread the good word about your brand, engage with prospects, and handle challenging customer service interactions. She wraps up with how to document your processes and use customized analytics.

Topics include:

• Choosing the right platform for your business
• Allocating resources to support your initiative
• Building and maintaining brand strategies
• Establishing rules of engagement for customer interactions
• Creating targeted marketing campaigns
• Identifying and working with social media influencers
• Using social media to monitor customer issues
• Handling negative feedback
• Documenting your strategy
• Customizing an analytical framework
• Measuring and monitoring results

Contents:

• Introduction
• 01. Get started
• 02. Develop your Strategy
• 03. Manage Social CRM
• 04. Your Toolkit
• Conclusion

Author:

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