Influencer Marketing Fundamentals – Chelsea Krost

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Influencer marketing has taken on a whole new meaning since the rise of social media and the decline of traditional advertising. Influences can lend your brand authenticity, expand its reach, grow your own social following, and even increase sales. Learn from millennial marketing expert Chelsea Krost as she explains howto partner with these influential peers and personalities to promote your brand. Explore the difference between micro, macro, and mega influences and learn howto find influences that match your target customer and marketing goals. Discover six creative ways to work with influences, and then learn how to compensate them and measure your return on investment. Chelsea also walks through a checklist that will help you get your first influencer marketing campaign off the ground.

Topics include:

• Determine the difference between influences, bloggers, brand ambassadors, and consumer advocates.
• Identify the essentials of defining your target consumer.
• Explore the six different ways to work with influences.
• Recognize the six different ways to compensate influences.
• Explore the future of influencer marketing.

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