Idea Generation | Coming up with killer business ideas – Evan Kimbrell

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What do Facebook, Groupon, Twitter, Pinterest, & Instagram have in common – besides being ultra successful businesses?

You probably won’t guess it.

Every single company started with an idea that was TERRIBLE

Yes, that’s right. Mark Zuckerberg, Jack Dorsey, Andrew Mason, Kevin Systrom all started their businesses not with immediate success, but with immediate failure, ridicule, and frustration.

That’s not the story you heard, right?

You probably heard that they all channeled their unlimited brilliance into crafting the perfect idea. An idea so great, so perfect that it was just a matter of time before their idea took the world by storm.

That’s what most people think. And most people are 100% wrong.

• Facebook started as a way to compare attractiveness between classmates.
• Pinterest started as an app that let you get notified when your favorite designer goods went on sale.
• Groupon started as a website for raising funds for charity.
• Instagram started as Burbn, the 400th app to let you “check in” at your favorite businesses.

And yes, Twitter started as a website to list and find podcasts.

None of these ideas were brilliant. They weren’t clever. They certainly weren’t insightful. And they certainly weren't "ahead of their time"

But they WERE created by people who supposedly are.

Business ideas are not an art. They're not things that are limited only to those with experience & creative insight.

Anyone can come up with, develop, and improve business ideas. Business ideas that can be life changing – and I guarantee a whole lot better than the first idea of most major companies.

Stop being intimidated by the process of coming up wjth business ideas. Learn it, master it, and conquer it.

Why you should enroll:

• Over 1,000 students have signed up within the first 12 hours of the course going live!
• Course includes over 6 hours of high quality content, including activities, worksheets, quizzes, exclusive discounts, and access to an exclusive class only web idea generating web application
• You'll learn skills that are invaluable in any situation, like being able to assess an ideas marketability, how to spot market inefficiencies, and how to successfully employ brand new, disruptive business models
• You'll have direct access to the instructor, who has vet over 1,000 ideas as a venture capitalists, and hundreds more as a founder and director of a digital agency

Course Curriculum

Introduction

• Course Overview (4:33)
• How to get the most out of the course (2:01)
• First thing to do (1:25)
• How to use the web app – the idea generator! (4:21)
• Your most important tool – the scratchpad (2:08)
• ACTIVITY: Idea lister builder (3:35)
• WORKSHEET: Idea Lister Builder
• RESOURCES: Recording your ideas
• Section 1 review material

Laying the groundwork

• Intro to Section 2 (2:55)
• The idea equation
• Areas to isolate & target (10:11)
• 5 types of innovation (15:14)
• Recap of idea dynamics (8:04)
• Section 2 review material

Making it fit

• Intro to Section 3 (1:48)
• The Fit quadrant: Hobbies & Passions
• The Fit quadrant: Skills & Experiences
• ACTIVITY: Hobbies, Passions, Skills, & Experience (2:30)
• WORKSHEET: Hobbies, passions, skills, & experience
• ACTIVITY: List out your goals (5:47)
• WORKSHEET: Fill out your goals
• The 3 business types: Pick yours (13:32)
• How good does my idea have to be?
• The Eureka myth (9:48)
• Section 3 review material

Ways of coming up with ideas

• Problem based business ideas (14:56)
• Wouldn't it be great if (6:52)
• Imagine the future (6:41)
• Essential reading for those focusing on startups
• Reverse imagination (5:28)
• The Fit generator (6:41)
• Cater to power users (11:10)
• Reposition Good / Fast / Cheap
• Section 4 review material

Business models

• A comprehensive list of online business models & who uses them
• Saas: Software as a Service
• Subscriptions & Memberships
• PWYW: Pay what you want (6:39)
• The sharing economy (7:52)
• Marketplaces (8:00)
• On Demand (4:08)
• Curated Boxes (4:45)
• DTC: Direct to Consumer (5:44)
• Crowdsourced catalogs & inventory (3:17)
• Section 5 review material

Evaluate & test

• Intro to Section 6 (1:45)
• Matching Fit (12:17)
• Sustainability (10:18)
• Path to validation (8:38)
• Section 6 review material

Idea advice & commentary

• The value of ideas (8:53)
• Red oceans & Blue oceans (8:16)
• Idea frameworks & Unreasonable people (4:17)
• West coast, east coast (5:36)
• Avoid threshold problems (4:52)
• Section 7 review material

Playing with the web app *LIVE*

• Round 1: Lonely outsourcers & bartering virtual workers (3:36)

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