Google 360 Suite Overview – David Booth

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The Google Analytics 360 Suite includes a set of powerful tools that help enterprise marketers plan, measure, and optimize their marketing activities. In this course, David Booth provides an overview of the Google 360 Suite and shares best practices for using these tools within your organization. He covers how Google Analytics 360, Tag Manager 360, Optimize 360, Surveys 360, Attribution 360, Audience Center 360, and Data Studio work together to help marketers discover and act on data and insights.

David begins by going through each application and sharing best practices for using each tool, and then provides an example scenario demonstrating how each tool can be used together in order to solve typical issues faced by today’s enterprise marketer.

Topics include:

• Collecting and analyzing data with Google Analytics 360
• Streamlining technical implementations with Google Tag Manager 360
• Testing and personalizing with Optimize 360
• Attributing value to campaigns with Attribution 360
• Integrating Google Surveys 360 as a source of customer data
• Tracking and optimizing a typical digital consumer interaction
• Managing, activating, and reporting across multichannel marketing campaigns
• Optimizing digital budget allocations with attribution

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