Fundamentals of Persuasive Websites – Paul Boag

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It’s a strategy course – what should go on your website

Designing and running websites can be incredibly frustrating. You see a large number of users visiting your site, and yet, so few of them take action. It’s maddening!

This introductory course will teach you how to understand better the ways users think and leverage that to encourage them to complete your calls to action.

After just 4 sessions, you’ll be able to

• Understand psychology and how it influences our decisions.
• Elicit trust through your website.
• Build a user interface that persuades users to take action.
• Write compelling copy.
• Evaluate an existing webpage and identify ways it could be more persuasive.
• Create compelling calls to action.

It was a great course, easy to follow and well presented.

Janet Levrel, Art Director @ Staffbase

I deal with landing page optimization, quality score, and ad copy on a daily basis as a PPC specialist. The course is very hands-on with great examples and case studies (Booking.com is my favorite). Highly recommended!

Daniel Pirciu, PPC Specialist @ E.ON

This class will give you all the tools and techniques…

…you need to understand what motivates your users, and how to turn that into specific changes you can make to your site.

These changes will allow you to motivate users into action, without alienating them in the process. By adopting this kind of ethical approach to persuasion, you can increase conversion, while also encouraging repeat business and word of mouth recommendation.

But most of all, you’ll learn to avoid investing heavily in your site only to see disappointing results.

CXL Institute helps optimizers and web designers recalibrate their approach when it comes to making changes to websites. I encourage anyone who is interested to enroll today.

Carlos A.

This is one of those short courses that you can revisit to refresh, reinforce, or reference the fundamentals of persuasion, design, copy, and customer value.

Gerry Sandhu, Website Conversion Strategist @ CASH Framework Inc.

This course is right for you if…

• You run or build e-commerce sites and are looking to raise your conversion rate and average order value
• You have landing pages that are failing to convert.
• You would like to increase the number of people signing up to your newsletter.
• You are keen to see your website generate more quality leads.

In fact, this course is for anybody who wants to encourage users to take specific actions when visiting your site!

This course is probably not for you if…

• You already have extensive experience in sales and marketing techniques.
• You are looking for quick fix persuasion techniques, no matter its impact on customer satisfaction.
• You are not interested in building long term relationships with your clients.
• You are unwilling to consider improvements that extend beyond changes to the user interface.

After this course, you’ll be able to…

• Adopt an approach to persuasion that doesn’t resort to manipulation and alienating potential customers.
• Apply the psychology of human thinking to improve your conversion rate.
• Write compelling copy that engages with users and encourages them to act.
• Craft calls to action that users feel compelled to click.

Your full course curriculum

FUNDAMENTALS OF PERSUASIVE WEBSITES

1How to approach persuasion the right way

There are compelling techniques available to us with which we can persuade users to act. However, using these methods are not without their dangers. Use them unwisely, and you can alienate users and damage your brand. In this session, you look at how to approach persuasion in the right way.

2Mastering the psychology behind being more persuasive

3The secrets that will enable you to write more persuasive copy

4Make your calls to action more clickable

Show off your hard-earned skills and strengthen your profile

LinkedIn is easily the largest professional network in the world with more than 600 million users. 

But it’s not enough to just have a LinkedIn page, you need a great one—especially if you’re looking for new opportunities.

A 2018 CareerBuilder survey found that 70 percent of employers use social media to screen candidates. Over half of those employers are searching for your profile to see if you have the skills needed for the job.

What’s more? LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

This means that you can add your certificates to your profile, share your accomplishments in your feed, and join our alumni network!

Get this course and 50+ others when you sign up for CXL Institute

This course (and all others – full list here) are included with the CXL Institute subscription.

At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

• World’s leading practitioners teaching you their best stuff.
• 50+ online courses on all things data-driven marketing
• New courses added every single month

Sign up for CXL Institute and get access to

• 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
• 4 Minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

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