Financial Analysis: Making Business Projections – Rudolph Rosenberg

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Estimating future financial performance plays a big part in the life of start-ups and corporations large and small. By looking ahead, companies can proactively manage changes. Start-ups can use projections to build business plans and raise capital. This course is about making those financial projections: not by predicting the future, but by learning from past performance. Rudolph Rosenberg shares the techniques used by financial planning professionals to build robust financial projections using Microsoft Excel. He shows howto combine two approaches—bottom up and top down—into a well-rounded projection that will help you analyze revenue and expenses, anticipate changes, and incorporate company goals in a realistic picture of your company's future.

Topics include:

• Distinguish between forecasting and planning.
• Recall the pros and cons of bottom-up projection.
• Explain how a finance manager can utilize a sales pipeline in business projections.
• Describe how a company can forecast its gross margin by product
• Identify the pros and cons of using top-down projection.
• Recognize how business plans utilize forecasts.
• Summarize how to develop a set of worst-case scenarios.

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