Creating a Marketing Growth System – John Jantsch

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John Jantsch, founder of Duct Tape Marketing, walks through the best practices for setting up a sophisticated growth plan for your marketing team. His practical steps go beyond growth hacking and involve making strategies and plans that will stick and be successful. He shares his favorite stories of successful growth strategies and how he’s helped businesses of all sizes (B2B and B2C) with their marketing efforts.

Topics include:

• What is a growth system?
• Testing new channels and tactics
• Measuring results
• Avoiding pitfalls
• Using best practices for B2B and B2C marketing

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