Early mornings, as dawn peeks over the horizon…

Late evenings, long after the sun has set…

And weekends spent longingly looking out the window at the world passing by you outside…

Spending countless hours tweaking this word and that phrase to get these launch emails just right.

They need to be just right. But you catch yourself second-guessing yourself at every turn…

When should you start sending the pre-launch emails?

Is this opening hook as strong as it should be?

Will this subject line actually stand out in an inbox?

How can I do this whole launch thing right, without layering on scuzzy sales tactics that just feel wrong?

And the worst part is:

You don’t truly know if your launch emails have what they need to get prospects to excitedly punch in their credit card details.

“Do I actually know what I’m doing?”

If you’re guessing at the copy you write, you’ll never stop asking yourself that question.

You’ll halfheartedly defend yourself, unsure whether your work is even worth defending.

You’ll always get awkward and insecure when someone challenges your work.

And you’ll work hours on a launch and wonder if you should burn the whole thing to the ground and start again.

But imagine what would be possible for you – and your career – if you could tackle every email launch plan with confidence?