Command the Fees You Deserve – Ilise Benun

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CLASS DESCRIPTION

The Right Clients, The Right Prices.

Earn more money for the work you love to do – let Ilise Benun show you how in the complete guide to marketing, pricing, and booking freelance work: Command the Fees You Deserve.

Ilise has built a career advising the independently employed. She has authored 7 guidebooks for creative entrepreneurs and runs the popular online freelance resource, The Marketing Mentor. In Command the Fees You Deserve, she will teach you how to land clients who value your services and stop the self-defeating cycle of taking whatever comes along. Ilise will share:

• Inspiring ideas for finding and approaching clients
• Step-by-step instructions on pricing and proposals
• Tips for keeping clients happy and projects on track

You’ll learn how to identify quality prospects, deal with problem clients, and structure your marketing to avoid the feast or famine cycle of freelance work.

Command the Fees You Deserve will help you enjoy greater stability and security by finding the right niche, marketing and pricing your work, and sifting good clients from bad ones.

LESSONS

• Class IntroductionDuration:14:12
• The Big Ideas: Your MindsetDuration:17:20
• Deciding Your GoalsDuration:20:17
• Do You Have What It Takes?Duration:12:40
• Overview of the Top 5 Marketing ToolsDuration:21:43
• Tool #1: Your Elevator PitchDuration:21:00
• Tool #2: Effective NetworkingDuration:22:29
• Tool #3: Your LinkedIn ProfileDuration:26:56
• Tool #4: Your Marketing Smart WebsiteDuration:22:18
• Tool #5: Your Email NewsletterDuration:18:34
• The 4 C's of MarketingDuration:09:06
• What to Do Each DayDuration:25:05
• Case Study: Skype Guest Jill AndersonDuration:21:03
• Intro – What We've Learned So FarDuration:11:06
• Red Flags: Chaos & No BudgetDuration:17:41
• Red Flags: Cluelessness & DisrespectDuration:09:58
• How to Decline a Project with GraceDuration:12:25
• How to Handle Drama QueensDuration:07:00
• How to Clone Your Favorite ClientDuration:30:52
• How to Find Your FocusDuration:21:45
• Target Market BrainstormDuration:15:28
• How to Locate a Viable MarketDuration:09:37
• How to Research Your Best ProspectsDuration:17:09
• How to Approach Your Best ProspectsDuration:17:07
• Anatomy of a Warm Email MessageDuration:14:30
• Warm Email Prospecting with Ed GandiaDuration:16:59
• Reasons You Don't Talk MoneyDuration:10:19
• How to Talk Money & Gauge a Prospects BudgetDuration:16:12
• How to Decide Whether to Do a ProposalDuration:19:00
• Session 3 Intro – What will we cover?Duration:08:42
• What Are You Worth?Duration:09:38
• How To: The Science of PricingDuration:13:19
• How To: 4 Pricing StrategiesDuration:26:45
• How To: Art of PricingDuration:09:05
• Charging Your Worth with Terri TrespicioDuration:11:33
• You Got Them Hooked: Now What?Duration:26:02
• Anatomy of a ProposalDuration:18:21
• Best Practices for ProposalsDuration:18:08
• How to Identify Who is "Closeable"Duration:10:38
• How to Close the DealDuration:26:58
• Negotiating TipsDuration:05:07
• Negotiating for Creatives with Katie LaneDuration:19:08
• Q & A: Any Remaining Obstacles?Duration:13:37
• Putting It All Together

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