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Learn the foundational concepts underlying all businesses, small to large. ASU professor Eddie Davila covers all the basics, explaining concepts such as business goals, stakeholders, profits, and various types of businesses. He then outlines what you need to think about if you were to start your own business, such as determining what your product or service will be, making and delivering your product or service, and funding your business.
He also reviews the basics of the people side of business: managing employees and developing customer relationships. Last, he covers the financial and information management aspects of business and provides a basic explanation of economics, so that you can understand the relationship of your business to the bigger picture.
Topics include:
- Identify a company’s stakeholders.
- Examine an example that highlights how a company grows.
- Recognize how to make profit-related decisions.
- Determine the delivery logistics and transportation for a product or service.
- Explore the importance of reaching the ideal market for a product or service.
- Determine how much funding a business needs.
- Break down the ideal methods for recruiting, hiring, and training employees.
- Discover effective ways to manage employee relationships.
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