B2B Marketing Foundations: Pricing Strategies – Drew Boyd

Level up your expertise with the B2B Marketing Foundations: Pricing Strategies – Drew Boyd course—now only $37.00 on GiOlib.com! Join a community of smart learners and access 60,000+ expert-led digital courses across Uncategorized. Save over 80% and master new skills at your own pace.

Pricing is one of the most challenging aspects of marketing, especially when marketing to organizations versus everyday consumers. In the business-to-business (B2B) world, buyers demand more value and they expect to be able to negotiate price. Your pricing strategy has to be adjusted accordingly. Learn how to set and communicate prices for B2B products and services in this course with marketing expert Drew Boyd.

Drew explains how to think about price when it comes to B2B business transactions-and understand the important relationship between cost, price, and value. He also shows how to define value, identify stakeholders, and link pricing to your overall marketing strategy. Plus, learn to use tools such as the value ladder and pricing tiers to gain leverage in price negotiations.

Topics include:

• What is B2B pricing?
• Defining value
• Linking marketing and pricing
• Creating pricing tiers
• Managing pricing competition

Get B2B Marketing Foundations: Pricing Strategies – Drew Boyd , Only Price $37

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