B2B Marketing Foundations – Positioning – Ken Rutsky

Level up your expertise with the B2B Marketing Foundations – Positioning – Ken Rutsky course—now only $239.88 Original price was: $239.88.$48.00Current price is: $48.00. on GiOlib.com! Join a community of smart learners and access 60,000+ expert-led digital courses across Uncategorized. Save over 80% and master new skills at your own pace.

Messaging is the fuel of your marketing efforts. Good messaging positions your brand for success. It distinguishes your offerings from the competition and helps customers understand your unique value. In this course, author, marketing consultant, and expert Ken Rutsky shows how to create powerful and effective messaging and positioning for B2B products and services. First, learn what targeting is and how it drives value. Then explore the difference between benefits and business value and find out how to craft effective benefits and positioning statements. The messaging Ken helps you create will communicate value more effectively, win customers, and grow your bottom line. Last but not least, Ken provides tips for engaging the rest of your team in your efforts and implementing your messages in the market.

Topics include:

• Targeting
• Category choice
• Building key messages
• Supporting key messages
• Creating a positioning statement
• Implementing your message

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