7 Day Copywriting Challenge Featuring ChatGPT – Ashton Shanks

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The 7-Day copywriting challenge is designed to help media buyers and copywriters to improve their direct response copywriting using a research-based, pain-oriented approach to conversion copywriting. The course also teaches how to integrate AI.

Course curriculum

• Welcome to the course!

  • A message from your instructor

  • How to use this course

  • Before we begin

• Let’s get started!

  • Day 1 – Competitive Research

  • Day 2 – Customer Research

  • Day 3 – Intro to Empathy Mapping

  • Day 4 – Hook Discovery

  • Day 5 – Hook Variation

  • Day 6 (Part One)- Turning Hooks Into Ads Using ChatGPT

  • Day 6 (Part Two) – Creating Ads From Scratch

  • Day 7 – Split Testing Copy

• Next Steps…

  • That’s Cool and All, But…

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