10x Landing Pages 2.0 2022 – Copyhackers

And here’s why:

Most marketers, founders and copywriters write landing pages the same way they write home pages. 

They treat landing pages like an afterthought, creating one – maybe two – a year.

They can’t assess what’s wrong with a landing page. Because they don’t actually know how to write it right.

They don’t know what to do beyond message matching and axing competing links from a landing page.

Which means:

They guess every single time they sit down to write a landing page.

And that’s a problem because:

Landing pages aren’t anything like your home page, or even your website. Because your home page and your website? They aren’t actually targeted.

And landing pages can – and should – be about as targeted as a web page can get:

You wanna create a Facebook ad funnel for single moms aged 25 to 30 living in Newport with The Marvelous Mrs. Maisel as their favorite TV show? Go for it — and craft a landing page designed specifically to convince AND convert that exact visitor.

^^ This ^^ capability to make landing pages so finely targeted creates unique rules for writing landing pages. 

And it’s critical that you follow these unique rules because:

Landing pages are THE place you land hard-won subscribers and expensive PPC and Facebook ads traffic. So if you guess at every landing page project you write, you’re essentially throwing your hard-earned budget away. Because your landing page will not convert traffic the way that it could – and should.

Let your competitors fiddle with A/B testing button colors… while you make bank with ultra specific and highly targeted landing pages that are engineered to convince AND convert.